Health Futurists
Stanford Medicine
Stanford School of Medicine needed a jolt of innovation for their new six-week executive-education program for healthcare leaders using AI to shape the future of medicine. Through the nice&frank FrankShop process, we partnered with Stanford to name the program, define its audience, and position it for maximum impact. The result: Health Futurists—a bold identity for a new generation of medical leadership. We developed the brand from the ground up, balancing Stanford’s storied legacy with future-focused optimism. The logo—30 dots forming a dynamic, lecture-hall-inspired shape—symbolizes collaboration and the power of the cohort, all while nodding to the legacy of the Stanford shield. We then built out a full go-to-market playbook, from targeted messaging to a digital experience that redefined what an executive education site could be.
Chief Creative Officer & Co-founder: Laura Petruccelli
Chief Strategy Officer & Co-founder: Graham North
President: Tamera Geddes
Experience Design Lead: Sarah Sweeney
Strategist: Drew Petereit
Art Director: Sarah Sweeney
Copywriter: Drew Petereit
Photographer: Quinn Gravier
Designer: Michael Stone
Director of Connections Strategy: Drew Forrest
Account Management: Jacob Wolman
Chief Creative Officer & Co-founder: Laura Petruccelli
Chief Strategy Officer & Co-founder: Graham North
President: Tamera Geddes
Experience Design Lead: Sarah Sweeney
Strategist: Drew Petereit
Art Director: Sarah Sweeney
Copywriter: Drew Petereit
Photographer: Quinn Gravier
Designer: Michael Stone
Director of Connections Strategy: Drew Forrest
Account Management: Jacob Wolman