How To Zoox
Zoox
To announce Zoox’s launch in San Francisco, we created “How To Zoox”—a human-first campaign built on a simple truth: Zoox is stupidly simple to ride. The only tricky part might be... how to be human.
In a world where autonomy is often explained through specs, safety claims, and futuristic tech language, “How To” flipped the script. Instead of over-explaining the vehicle, we showcased what people do when the vehicle drives itself: the awkward, funny, sweet, and surprisingly relatable moments that happen when you’re no longer stuck behind the wheel.
Chief Creative Officer & Co-founder: Laura Petreculli
Chief Strategy Officer & Co-founder: Graham North
Creative Director: Rob Stone
Creative Director: Patrick Newman
Associate Creative Director: Sarah Sweeney
Associate Creative Director: Sophie Lichtman
Visual Narrative Director: Michael Stone
Animation: Mooje O'Brien
Producer: Tod Puckett
Account Director: Kevin Romero
Strategy Director: Maria Ragusa
Director of Connection Strategy: Drew Forrest
Chief Creative Officer & Co-founder: Laura Petreculli
Chief Strategy Officer & Co-founder: Graham North
Creative Director: Rob Stone
Creative Director: Patrick Newman
Associate Creative Director: Sarah Sweeney
Associate Creative Director: Sophie Lichtman
Visual Narrative Director: Michael Stone
Animation: Mooje O'Brien
Producer: Tod Puckett
Account Director: Kevin Romero
Strategy Director: Maria Ragusa
Director of Connection Strategy: Drew Forrest